Your Shopify pixel misses most of what visitors do. Cortex sees everything — and tells Meta who to target.
The algorithm changed. Your pixel didn't keep up. Now your campaigns optimize toward the wrong people — and you're paying for it.
The native pixel captures a fraction of visitor behavior. Hesitation, comparison, deep engagement — all invisible to Meta's optimizer.
iOS restrictions, cookie death, and Andromeda's reweighting mean last-touch models are broken. Brands have no ground truth.
Default audiences are coarse and decay fast. Brands can't build behavior-based segments at the speed Meta's optimizer needs.
Meta has no mechanism to learn who NOT to target. Brands pay for impressions on visitors who'll never buy. Cortex sends suppression signals so Meta stops wasting your spend.
Campaign adjustments require a human to log in, read dashboards, decide, and execute. That's slow, inconsistent, and doesn't scale. Cortex proposes changes automatically.
Third-party trackers pool data across customers. Cortex deploys a private, isolated instance per brand. Your data, your infrastructure.
A brand plugs Cortex in once. From that point, the platform sees, scores, decides, and acts — getting smarter every week.
Dense behavioral observation far beyond what any pixel can capture. Dozens of signals per session.
Scores every visitor for purchase intent. Builds audiences automatically.
Proposes ad-account changes. You approve. It executes — with full rollback.
Dozens of behavioral signals per session, far beyond what the pixel captures.
Stacked layers — each independent, testable, upgradable per brand.
Proprietary server-side events — positive intent and suppression signals to Meta.
Live intent scores drive audience membership. Auto-synced to Meta on a tuned cadence.
Deterministic-first graph stitches visits, devices, and orders into one view.
Proposes changes, human approves, executes with snapshot + rollback.
Morning report replacing dashboard-staring with a five-minute read.
Every brand gets its own data plane. No shared databases. No data leakage.
Cortex's agent monitors performance, proposes concrete changes, and waits for human approval before acting. Every action is snapshotted. Every action is reversible.
Propose adding, pausing, or reshuffling audience segments based on real-time intent data.
Budget reallocation proposals backed by evidence and performance signals — not gut feeling.
Creative pauses, targeting shifts, and pacing changes — each with pre/post snapshots and one-click undo.
Without Cortex, teams find out Monday. Root causes are unclear. By the time they investigate, money is lost.
Friday 2:15 PM — ROAS drops from a healthy baseline. All spend continues. The team won't notice until Monday standup.
Intelligence layers detect the anomaly within minutes. Agent proposes spend pause on affected campaigns. Operator approves from phone. Rollback available if needed.
Protected in hours, not days. ROAS recovered before competitors even noticed.
No disruption to your storefront. No rip-and-replace. Just plug in and grow.
15-minute call. We understand your business, find the gaps, and confirm Cortex is the right fit.
Private instance spun up. SDK installed. Intelligence layers configured. 5–10 days, no disruption.
System runs and improves automatically. Read the morning briefing. Approve agent proposals. That's it.
15-minute call. No pitch deck. We'll tell you honestly whether Cortex is the right fit for your brand.