Case Studies
Real results from Shopify brands using KAK Digital's AI systems and services to fix their tracking, optimize their Meta Ads, and scale profitably.
From Declining ROAS to 3.1× in 60 Days
A Shopify skincare brand spending $35K/month on Meta Ads had watched their ROAS drop from 2.4× to 1.6× over six months. Their browser pixel was missing a significant share of on-site behaviors, and Meta's algorithm was optimizing on incomplete data after the Andromeda rollout.
What we did
- Deployed KAK Cortex to capture 70+ behavioral signals the pixel was missing
- Built intent-scored audiences synced to Meta via server-side CAPI
- Activated suppression signals to stop wasting spend on low-intent visitors
- AI ad-ops agent restructured campaigns based on real behavioral data
Scaling from $20K to $45K/mo Ad Spend Without Killing ROAS
A growing apparel brand wanted to double their Meta ad spend without tanking their return. Every time they tried to push past $25K/month, CPA would spike and ROAS would collapse below breakeven.
What we did
- Full Shopify store optimization — page speed from 2.8s to 1.4s load time
- Implemented server-side CAPI tracking replacing broken browser pixel events
- Cortex behavioral scoring created high-value lookalike seed audiences
- Rebuilt campaign structure with AI-guided budget allocation
Custom AI Build: Predictive LTV Scoring for Subscription Optimization
A supplements brand with a subscription model needed to predict which first-time buyers would become high-LTV subscribers vs. one-time purchasers — so they could allocate acquisition spend accordingly.
What we did
- Built a custom predictive model using Shopify order data + Cortex behavioral signals
- Scored first-session visitors on subscription likelihood before they even purchased
- Created separate Meta audiences for high-LTV prospects vs. one-time buyers
- Automated bid adjustments — willing to pay more to acquire predicted subscribers
Want results like these?
Let's talk about what KAK Digital can do for your Shopify brand.
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